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"I've always been an anthropologist," she told me.
"I just can't go out with a Builder," she said.The characteristics of each personality type are associated with a different neurotransmitter.She hopes to test her system further by scanning people's brains and determining whether their patterns of activity match their questionnaires.But his findings could be plugged back into the system too.He didn't specifically study which personality types matched up with one another, but he says that with more study, "I'm convinced there are going to be connections that can be made between personality and suitability for each other."Sociologist Michael Rosenfeld, coauthor of a longitudinal study called "How Couples Meet and Stay Together," is a bit of a dating-data skeptic.I don't think academia really understands business, and business doesn't understand academics." When it comes to dating sites, that may be changing.
As Dan Slater notes in his recent history of online dating, Love in the Time of Algorithms, the scientific advisor has become a fixture of many online dating sites (OKCupid is an exception — its cofounder Sam Yagan told me, "We've never allowed psychology to inform any of OKCupid's methods").
The women would arrive later, and more often in groups.
The icebreaker for the evening was a version of a questionnaire Fisher had designed, dividing people into four personality types — Negotiator, Director, Explorer, and Builder. The man was worried his type, Director, didn't really describe him, and Fisher listened with a therapist's manner and a scientist's interest as he explained.
Builders, who are conventional, loyal, and value stability, seek each other out; so, too, do Explorers, who, as their name suggests, crave excitement and novelty.
Fisher said she arrived at these types not through psychology (like the developers of the famous Myers-Briggs personality test) but through biology.
executives tapped Fisher eight years ago, when they were planning to start Chemistry as a new spin-off site: CEO Mandy Ginsberg says, "We asked her, ' Why do people fall in love with one person rather than another?