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-- The proliferation of integrated email marketing and Web analytics tools will drive Web analytics growth and fuel ESP (Email Service Provider) consolidation.
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For additional information on the report or Jupiter Research's Marketing Operations research service visit contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]
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According to Daniels, "the failure of CRM systems to centralize all customer insights haunts email marketing and in many respects relegates it to a second class medium.
Because the lack of integrated customer data is the top challenge for large marketers, these data deficiencies bind many of them to relatively simplistic targeting tactics." The Jupiter Research report also addresses the following emerging trends and tactics that marketers should begin to incorporate to their practices: -- When asked about promotional email's influence on their purchasing decisions, 60% of consumers who made immediate purchases from email did so because the email contained products they were already considering, underscoring the need to catch the customer at the right time with the correct offer.
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995."With a clear messaging strategy that is built off of a lifecycle relationship driven approach, there is still tremendous value that can be derived from email," added Daniels.To date, however, few marketers are sending highly contextually targeted email campaigns; most are utilizing broadcast and basic personalization tactics that do little to make these marketing messages highly relevant.Neptune stations direct on Nov 22 at 11 degrees of Pisces.This is a good time to find out how you handle Neptunian energy. If you happen to be combing through the scientific literature for inspiration, you might just find it in the form of a, quote, “systematic review on converting online contact into a first date.” In other words, scientific ways to up your online dating game. And group photos that showcase the fact that other people have fun around you are a good thing. The researchers also write that women find men more attractive when they see other women smiling at him.