Lavalife reviewed at the dating dame

03-Jan-2017 18:50 by 5 Comments

Lavalife reviewed at the dating dame

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According to The San Francisco Chronicle in 2005, "Mobile dating is the next big leap in online socializing." with most users falling in the under 35 age range.

It’s apparent that a growing proportion of users is looking for more focused experiences with those who share particular interests and desires; this despite the fact that users can find more fish in the proverbial sea at mainstream sites.

The particular interests mainly relate to sexual preferences, races, and religions.

In the internet dating space, bigger is not always best. We compared the overall dating market share of the top 5 sites – Singlesnet, Plentyoffish, TRUE, Yahoo Personals and Match – to the market share of several top niche sites to see how their growth rates compared.

numbers from Hitwise, the top niche dating sites are steadily gaining market share while their big mainstream counterparts stagnate.

In March 2008, the top 5 overall sites held 7% less market share than they did one year ago (Plentyoffish and Singlesnet were the only sites to buck this trend individually).

Meanwhile, the top sites from the top five major niche dating categories made considerable gains, with the gay dating and religious dating categories growing the fastest.

Instead, they help the more “casually inclined” to find the people who fit their specific physical and sexual preferences. These casual sites have shown solid gains in the internet market as a whole.

While the top 10 mainstream dating sites gained only 0.01% of total Internet traffic over the past year, the top three casual adult sites gained 0.07%.

Plentyoffish is presently a client of Courtland Brooks, his consultancy.

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