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Three weeks prior to today’s meeting, Tinder introduced Super Like, which enables you to push-notify people that you’ve liked them—a virtual, flirty nudge. Users are three times more likely to match with someone they Super Liked, and on average those conversations last 70% longer. Some people would probably give me their entire net worth.” Tinder also makes money from advertising, of course, with companies such as Bud Light paying more than $1 million per campaign for placement in users’ feeds.Super Like is included as part of Tinder Plus, the company’s premium subscription service, which is a key element of its monetization strategy. In addition to Super Like, Rad spearheaded a major overhaul of the app that rolled out in November and includes the new algorithm.

It’s a transformational interaction model that now leads to 1.3 million dates per week. ” He grabs my phone and starts shuffling through photos on my behalf—picture after picture, complete with running commentary. If Tinder were a freestanding operation, according to one recent estimate, its valuation could be more than

It’s a transformational interaction model that now leads to 1.3 million dates per week. ” He grabs my phone and starts shuffling through photos on my behalf—picture after picture, complete with running commentary. If Tinder were a freestanding operation, according to one recent estimate, its valuation could be more than $1 billion.It’s also, in the eyes of some critics, what makes him a liability.What colleagues describe as Rad’s “raw” leadership style has gotten him into trouble at a company where professional and personal lines are often blurred.Rad is wearing light-washed denim, a striped blue button-down, and a pair of tan high-tops—a departure from his regular dark James Perse T-shirts.His assistant brings him a Coke as he settles in to watch his team spar. This might be your wife.”Tinder has ballooned to 9.6 million daily active users, accounting for some 1.4 billion swipes per day.

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It’s a transformational interaction model that now leads to 1.3 million dates per week. ” He grabs my phone and starts shuffling through photos on my behalf—picture after picture, complete with running commentary. If Tinder were a freestanding operation, according to one recent estimate, its valuation could be more than $1 billion.

It’s also, in the eyes of some critics, what makes him a liability.

What colleagues describe as Rad’s “raw” leadership style has gotten him into trouble at a company where professional and personal lines are often blurred.

Rad is wearing light-washed denim, a striped blue button-down, and a pair of tan high-tops—a departure from his regular dark James Perse T-shirts.

His assistant brings him a Coke as he settles in to watch his team spar.

This might be your wife.”Tinder has ballooned to 9.6 million daily active users, accounting for some 1.4 billion swipes per day.

billion.

It’s also, in the eyes of some critics, what makes him a liability.

What colleagues describe as Rad’s “raw” leadership style has gotten him into trouble at a company where professional and personal lines are often blurred.

Rad is wearing light-washed denim, a striped blue button-down, and a pair of tan high-tops—a departure from his regular dark James Perse T-shirts.

His assistant brings him a Coke as he settles in to watch his team spar.

This might be your wife.”Tinder has ballooned to 9.6 million daily active users, accounting for some 1.4 billion swipes per day.

He plans to build it into a robust advertising vehicle and subscription service, and also believes it has applications beyond dating.

On the agenda for today’s product meeting are five potential new features, which Rad wants to narrow down to one.

They go down the list, with execs arguing the pros and cons.

“While I’m head of product, Sean’s very much the head of product.

He’s the big-idea guy.”An hour later, the group has nixed only one of the five options.

At the moment, Rad’s focus isn’t just on improving Tinder’s core functionality, it’s on how to broaden the app’s appeal and generate revenues that match its outsize cultural influence.

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